Entry requirements
There are no formal entry requirements for this course.
Why take this course?
This course is designed as a brief overview for individuals looking to gain a solid introduction to digital marketing.
You will learn how to tailor your message to audiences on different social media platforms, as well as some key tips and tricks to help you improve your reach.
Suitable for anyone who would like to have a fundamental understanding of digital marketing, this course is particularly useful for small businesses and as an upskilling opportunity for business professionals.
What you will experience
This half-day course can be delivered face-to-face at a NESCol campus, online using Microsoft Teams or at a local business premises for up to ten attendees.
You will learn how to:
- Review the eight principles of effective digital marketing
- Use popular social media tools and capitalise on their reach
- Select the most appropriate digital marketing tools for your business
- Understand how digital customer engagement differs to face-to-face engagement
- Network with other entrepreneurs and business owners within your own and similar industries
Key Facts
Key information you should know about this course.
What you will get
A NESCol continuous professional development certificate.
What you will need
For online delivery:
- Laptop or computer
- Stable internet connection
- Two displays (beneficial but not essential)
Fees
- £150 per delegate
- £500 for 4 or more delegates (maximum of 10)
Entry requirements
There are no formal entry requirements for this course.
What you will get
A NESCol continuous professional development certificate.
What you will need
For online delivery:
- Laptop or computer
- Stable internet connection
- Two displays (beneficial but not essential)
Fees
- £150 per delegate
- £500 for 4 or more delegates (maximum of 10)
Entry requirements
There are no formal entry requirements for this course.
What you will get
A NESCol continuous professional development certificate.
What you will need
For online delivery:
- Laptop or computer
- Stable internet connection
- Two displays (beneficial but not essential)
Fees
- £150 per delegate
- £500 for 4 or more delegates (maximum of 10)
Student Stories
Danielle Craig
Computing
HND Web Development (including Digital Design & Development)
“I loved that the course covered a broad range of topics, from animation and graphic design to programming”
Read more about Danielle's story
Rebecca Clements
Computing
HND Web Development (including Digital Design and Development)
“I’ve had a passion for computing from a very young age. I decided when my son was starting school that it was the best time to go back and follow a dream I had put on hold.”
Read more about Rebecca's story
Ella-May Quinn
Computing
HND Web Development (including Digital Design & Development)
“I really enjoyed the course and the hands on nature of the learning. Being able to build websites was great and I got a real sense of achievement from the work we were asked to produce.”
Read more about Ella-May's story
Scott Duncan
Computing
HND Digital Development & Design (Games Development)
“I feel the course has prepared me well for my new role and I’m excited to put my new skills into practice and have the opportunity to do something I love every day! “
Read more about Scott's story
Martin Meszaros
Computing
HND Cyber Security
“I really have so much to thank NESCol for. I’m sure it is an experience that will have a positive impact throughout my life.”
Read more about Martin's story
Shay McGillivray
Computing
HND Technologies in Business
Shay’s HND has given him knowledge and skills that are vital for running a business today including cyber resilience, e-commerce solutions and social media and knows the course has given him a solid grounding in business operations, technology and project management which will serve him well for the continued success of their family business.
Read more about Shay's story
Beata Tetkowska
Computing
HND Technologies in Business
“I would definitely recommend NESCol to everyone who wants to study computing. No matter what age, or if this is their first course, or – if like me – you want to change your career. It’s a very friendly environment, well quipped when it comes to computing facilities and – most importantly – with very, very supportive and highly knowledgeable lecturers.”
Read more about Beata's story
Louise Findlay
Computing
HND Digital Design & Development (Web Development)
“I enjoy Computing because it’s such a broad field. There’s a variety of skills to learn and you can easily develop a niche. No two projects will be the same and since it’s such a fast-paced field, there are always new developments to keep abreast of.
“The computing courses give you lots of practical skills and a strong foundation to expand upon.”
Read more about Louise's story
George Madgett
Computing
HNC Computing
“By sharing my experience I hope I can inspire anyone with autism.”
Read more about George's story
Gayle Duguid
Computing
HND Computing: Software Development
“I would say to anyone thinking of returning to learning after time away – just do it.”
Read more about Gayle's story
Applications
North East Scotland College offers hundreds of courses each year, apply for one now.
To book your place or find out more, contact our Workforce Development team:
Email workforce@nescol.ac.uk
Please note that timetabling changes can often occur after the Part-time Course Guide is published, and as a result the printed version of the guide may not hold the most up-to-date information.
We therefore advise you that all start dates and times listed on the website are at all times accurate, and should be used as your main point of reference before booking your course.
Fees quoted apply to individuals who meet our residency criteria for home fee status. A higher fee may apply if criteria cannot be met; evidence may be required. Please contact enquiry@nescol.ac.uk for further information.
If you take up a place on a College course, at the start of the course you will be asked to complete an enrolment form. In completing the form and/or taking up a place on a College course, you will enter into a contract with the College and be bound by the North East Scotland College Standard Terms and Conditions of Study. Copies of the Terms and Conditions are available for inspection on notice boards and at various locations throughout the College, at the College Reception, on the College website: nescol.ac.uk, or can be obtained on request from the Student Funding and Admissions Manager, North East Scotland College, Aberdeen City Campus, Gallowgate, Aberdeen AB25 1BN. Please note that courses are offered subject to (a) there being sufficient numbers of enrolments and (b) the availability of resources. The College reserves its right (i) not to run courses where the number of students is considered insufficient or where resources are unavailable and (ii) in certain circumstances, to refuse admission to an individual applicant.
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